SPEC WORK
THE ASK: Get GenZ, who love being “real” but are quickly becoming the “dupe” generation, to see how fast fashion makes them inauthentic by showing what makes secondhand luxury goods truly authentic.
COPYWRITER: Tyler Smith
ART DIRECTION: Sofia Mondelo
OUT OF HOME PICKETING
In true activist fashion, we’ll plaster our message all over town–from big billboards to little wheatpaste posters.
In true activist fashion, we’ll plaster our message all over town–from big billboards to little wheatpaste posters.
